It's all about Making Intelligent Decision

The value of predictive analytics lies in getting answers fast in order to act instantaneously upon changes in market needs and foresee new opportunities ahead of times. You need intelligent business insights that enables you to act preventatively instead of reactively in your operations.

Data is a high value asset, painstakingly built-up over time by many resources. Unfortunately also easily obscured by clutter and infected by devious inputs. In similar, all value is in vein if this high value asset is reviewed with obscured vision. An asset like data has no value if it resides in a data warehouse waiting for someone to have a peak at it some time in future.